Our Service

Types Of Beauty & Personal Care Product Tests

Oblivia Lab consumer in-home use tests are as varied as your marketing and product development needs. Whether you want a testing panel of 25 consumers or a panel of 2500, we work with brands to meet their marketing, legal and product development testing objectives.



Branded
Blinded
Prototype/Pilot
New SKU
New Formulation
New Formulation vs. Old
Formula A vs. B for max. efficacy
Old SKU
New Set
Competitive
Fragrance Preference
Usage instruction efficacy
Advertising compliance
On-air use for QVC, HSN, EVINE or broadcast advertising

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Unique Strategies

What Makes Oblivia Lab's Approach Different?

Oblivia Lab has conducted testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 100K+ beauty and personal care buyers, are reasons why brands come back to us time and again.

DEVELOP STRATEGY

We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.

SEND TO PANELISTS

We send your products to our panelists all over the country.

COLLECT FEEDBACK

Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys.