Whether it’s through our popular beauty product testing programs, quantitative online surveys, intimate focus groups, Oblivia Lab’s multidisciplinary and focused approach to uncovering consumer buying behavior helps our clients sell more product and retain current customers.
Oblivia Lab has conducted testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 100K+ beauty and personal care buyers, are reasons why brands come back to us time and again.