Welcome to Oblivia Lab
Beauty Product Testing
OBLIVIA LAB's beauty and personal care product testing process (also known as in-home consumer use testing) can garner powerful consumer claims to support sell-in and sell-through. Our unique approach ensures your claims are powerful as well as compliant with advertising and marketing regulations for cosmetics and personal care products.
Why Claims Are Important ?
NEARLY 100%
Of beauty and personal care consumers want
independent
validation and proof that products work quickly, are made with high quality
ingredients and are effective.
256% INCREASE
In the number of FTC warning letters related to
product
claims in 2020.
93% OF WOMEN
Look for efficacy claims before purchasing a beauty
product.
86% OF WOMEN
Make beauty buying decisions while standing at the
beauty counter
91% OF MEN
Would be willing to pay more for a product if they
knew that it worked and delivered on its promises
89% OF MEN
Find consumer claims important when purchasing a
high priced male grooming product
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Unique Strategies
What Makes Oblivia Lab's Approach Different?
Oblivia Lab has conducted testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 100K+ beauty and personal care buyers, are reasons why brands come back to us time and again.
DEVELOP STRATEGY
We work with you to develop the right beauty
product testing strategy, matching your product with the right potential buyer.
SEND TO PANELISTS
We send your products to our panelists all over the
country.
COLLECT FEEDBACK
Our panelist test and provide valuable feedback by
completing customized on-line self-assessment claims surveys.